Genepex Water-Fueled cars

Well i was researching water fueled cars that some japanese companies are releasing, they call it the genepex water energy system. it claims to run only on water and air.. seems pretty crazy but heres the wikipedia link:
http://en.wikipedia.org/wiki/Water-fuelled_car

anyway it involves something called a "membrane electrode assembly" blah blah blah. Then when i googled "run car on water" i found a site that supposedly converts your car to run on water or something, seems like something i would of heard of but anyway you guys should check it out. heres the link: http://gnargnar.centemax.hop.clickbank.net/