Toyota commercials

I just don't understand why toyota is using that country song and the slogan "what about now" Are they saying, that they figure we think they
use to suck, and they want us to look at them now?
Then there is the twang of that steel guitar. That doesn't get me excited to go and buy a toyota.
To me it sounds depressing.
They must be trying to get people to think, Well my dog died, and my girl left me and stole my pickup. I guess I'll go buy one of those toyotas.

that is trully sad.