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Super Bowl ads fumble, brain scans show


Automotive News
02-05-2007, 10:30 AM
CHICAGO (Reuters) -- Super Bowl ads, which cost $85,000 per second during this year's game, fumbled overall as they failed to connect with viewers or just scared them, according to researchers who tracked people's brain activity.

Link To Original Article (http://www.autonews.com/apps/pbcs.dll/article?AID=/20070205/REUTERS/70205006/1127/rss01&rssfeed=rss01)

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