Suggestions for replacement shocks/struts?

Hey again.
I was wondering if you guys had any input on what brands to consider for shock/strut replacement on a 99 4runner.
It's nearing the time that I'll need to do that, and I was curious if you've had experience with some that are better than others?
I do limited off-road, mostly road, but I want something that can handle the bumps (and potholes) well.
Is OEM stuff even in the running?

thanks,
-steve

Bilstein products have an excellent reputation.

Thanks Brian.

-steve

Old Man Emu shocks and suspensions are excellent.

Thanks fourwd1.
I was reading about OME also.
Do have a preference as to soft/hard?
I know that some have gone with soft (comfort?) up front, and stiff in the rear.