Artificial leather

I'm about to buy my first BMW series 5. I'd like to go for a decent spec, but don't want leather because I'm vegetarian (let's not get into a debate about that please ! :) ). I'd go for the Fusion artificial leather, but only if it was a decent substitute - I'd rather have decent cloth seats than a leather substitute which looked and felt more like vinyl. Just wondered if anyone had experience with the artificial leather option ?

It seems to be very popular. I'm not a fan of it really though. But if I had kids I'd probably choose it due to it's ease of keeping clean.