17's chippen bad

I need help with my rims. the clear coat is chipping off on there well 3 any way
and i cant figure out what to do any help wil be super.

http://www.honda-acura.net/forums/attachment.php?attachmentid=58189&d=1142532177
http://www.honda-acura.net/forums/attachment.php?attachmentid=58190&d=1142532177
http://www.honda-acura.net/forums/attachment.php?attachmentid=58191&d=1142532177

dont buy cheap rims next time, and wash them weekly

only thing i can think of is. tape then re apply, to keep the damaged part from spreading. i dont imagine that it would look any better. but it should seal the rough ends