fixing curb rash

hey...does anyone know of a good way to fix curb rash...i was thinking about just grinding it down wmooth and then repainting it...its not going to look original obviously but i cant think of any other way...maybe jb weld to fill in where its rash away at. any suggestions would be really great thanks

I'd say the best way to fix it is just to sand it down smooth. If it's an aftermarket wheel you should look into making a polished lip since you'll already be sanding there anyways. It could look sick, but the downside is having to do all rims.... good luck with it