Advice: Shocks/Tires

I have a 98 s10 blazer (2 door) 4x4..........i'm in need of some pretty good shocks. Ive never had to shop for shocks before so im looking for any advice. So far ive heard Reflex is a good brand, and a buddy told me to go and get some regular NAPA shocks. WHats good out there? As far as tires go, I know there is a lot of discussion about picking the right size and all. I have BF Goodrich A/T's 235/75/R15 on there right now. Im looking at possibly getting that same tire in a 30/9.50/R15 but im also looking at other options. I think its pretty much the concensus that the BF GOodrich A/T's are the most popular and best looking tires out there. What tires in the market are the most competitive price wise and performance wise to them? I appreciate the help.

I have the BFG's in the 30X9.5X15 and I love them! I also have Edlebrock shocks which I got for $80 a piece American and they are awesome on the highway, awesome in the snow and great on hard bumps, but for normal driving they are so stiff you can feel cigg butts on the road when yuo driver over them! ;) Good luck