check this out everyone!! You think this would actually help performance?

It doesnt say EXACTLY what it is. You shouldnt have JUST a link to the website. i would say scam. coils on plugs are not new, but that just looks lame.

Yes it does. It says it's a COP (coil-on-plug) setup. I'm not 100% sure what this does for you, but I believe it's basically just a setup that gives each plug it's own coil, instead of all 4 running to the same coil pack. Seems like it would provide better, stronger, more consistant spark? ... maybe? Damnit, where are you Kev! ;)

EDIT >> After doing a bit of searching on dsmtuners, I found this thread that explains it, etc. Look at post #21 on it - I found that to be good reference post! :)

http://www.dsmtuners.com/forums/showthread.php?t=17954&highlight=coil-on-plug

im just curious here, im not gonna get it thats for sure, was just browsing ebay, but yes your right were is KEV! lol

No, It's not a mod that any of us will need to worry about. Take into consideration that Kevin is running a 750hp turbo and runs stock ignition, if I'm not mistaken. Some of the race DSMs do have COP, but they need it, and we don't.