Paris2004: BMW 1-Series Makes Official Debut

SUMMARY: <font face=Arial>BMW has been on a drive lately. Once content to make small, amazingly well-tuned touring sedans, the Bavarian industrial machine is now expanding to cover just about every niche a luxury brand can play in. The company now has two SUVs, three sedans ranging from compact to full size, and full slate of performance coupes and roadsters. Then there’s the affordable Mini hatch and stratospheric Roll Royce Phantom. But one segment the BMW brand hasn’t competed strongly in is the Golf-class of compact cars, until now. </font>

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