dashboard/trim protectant

any recommendations for an interior dash/trim "cleaner/protectant". looking for something that doesn't leave that armor all shiny appearance but yet still protects. what do dealers use?

http://www.303warehouse.com/

http://www.automagic.biz/

These are both professional grade protectants. I know that automagic is water based and I am pretty sure 303 is also. Armor all is petrolium based and can damage the plastic over time.

Automagic is a little shiny. Not sure about the 303.