Zoom, Zoom my ass . . .

What the hell is up with the "Zoom, Zoom" advertising campaign?

As if to say that Mazda has been known for producing lethal powerplants. That's ballsy advertising if you ask me . . . let alone the fact that they copied Nissan's commercial with the silver cars driving around the salt flats or whatever the hell that dusty flat land area is . . .

If not for the rotary, where would Mazda be right now?

Hea, you remember the commercial, don't you? Tehn it was a success, people now remember Mazda. And it is more to help show the harmony between chassis and engine, which most of them do well (ex, the Miata)

There is no harmony between chassis and engine if you ask me.

Granted, they do a wonderful job putting together a capable suspension package, and that, combined with the weight distribution is the premier selling point of the Miata.

Power is it's achilles heel, as there is almost none. Even their new Protege' is showing to be a superb handler, yet power delivery could be described as anemic at best!

Which brings me back to my original question:

If not for the rotary, where would Mazda be right now?

True, they are rather anemic. You can always tune them though! Yes, I'm skipping the point. But they will have a rotary-powered car soon, so thats good. I think their engineers should put a bit more effort into power. But hte new protege is fairly powerful for its class, and no one knows about the 626 (do they still make it?? I love cars, but I don't really know!), the MPV is weak aswell. So I guess they just stick to the handling. I guess they feel its better to be able to get out of trouble, and not get into any in the first place. I guess its appropriate, considering the proximity of mothers day.

i kinda agree with ya that the cars they're making now aren't all that fast so i don't know whats up with the zoom zoom campaign...but mazda's whole thing is innovation. almost every car they've come out with has some new ingenious technology (millenia's miller-cycle engine/626 with fold down back seats/rx7's wankel rotary). anyway if you didn't know mazda is trying to get back into perforamnce. they sponsored the hot import nights car show tour this year and they're coming out witht the rx8 in 2003 which is gonna be the shiznit. by the way mazda still does make the 626, in 2003 they're making a new generation which looks awesome and its gonna be called the 6 here and the atenza in japan.

I personally hate Mazda for making that commercial for all the reasons stated above.

i'm not sure about the 626... my mom's has some power... it's still full stock(it's a 2000) it could use more, but hey, as long as it's fine with doin 100 on the interstate, i'm fine

peace
ugly

I agree ugly . . . (Welcome to AF by the way),

If you get it up to triple digits, don't complain too much . . . depends on how you look at it though.

I like to see cars advertised for what they are, and marketed the same way.

Don't you think it be a bit odd if not laughable to see a Civic add with a cherry SI towing a Mercruiser?

It doesn't fit with the way the car was made or what it's really capable of.

I feel the sam way about Mazda's advertising.

Not to mention they stole an advertising idea from Nissan . . .

nissan never had a zoomzoom anything, although the commercial with the dogs kicked ass... but anyway, mazda made a successfull campaign... you now remember mazda, and that's all that counts

peace
ugly

If a 300ZX twin-turbo isn't "zoom-zoom", then what is!

Originally posted by Chris
If a 300ZX twin-turbo isn't "zoom-zoom", then what is! agreed :D

Hey Ugly Racer,

Just so you know, when I speak about stolen ad compaigns, I don't mean the "Zoom" x3 crap . . .

I mean the television commercials where Mazda shows a few Miatas or some other crap Mazda car being tossed around in the desert.

That's PREMIUM Nissan material. Since the introduction of the 2000 Maxima (I'm pretty sure), Nissan has been showing their cars streaking and powersliding through the desert. Then somehow, Mazda takes up the baton and tries the same schitt.

Dimly lit area, silver cars . . . the whoe nine yards.

Originally posted by i_rebel
Then somehow, Mazda takes up the baton and tries the same schitt.

it's business, if it's cool and looks like it works, others will do it.

kia has done it... hyundai has, too... don't be droppin it all on mazda

peace:flipa:

ugly

I can't argue with that . . . I've never seen a Kia ad except for that crap with the super sized odometer on the roof of the car . . .

and I 've never seen a Hyundai ANYTHING powersliding . . . 'cept for their reputation . . .

Nothing wrong with the Zoom Zoom ad. Just remember, originality isn't always successful in the car industry. So you would expect some ads to carry similarities.

And about 90% of luxury car ads are either shot in posh European locations or in an evening Metropolis. Since nearly every luxury marque has done this (even Hyundai's terrible XG Grandeur), then why aren't people criticising each marque for 'copying'?

yeah.. dont be a Player McHater! :finger:

nissan wasn't the first with a powersliding car in the desert... that started with plymouth... in the 60's

peace
ugly

Hey the insurance rate for the older Protoge is quite low indeed. And it is posible to buy one for $3000-4000 (in the U.S.A.). Mazdas are not fast but more afordable, and economic, yet still a 4-door.

So there you have it!

Well Holden are guilty of the car in the desert advertising too with the VT V8 ute add campaign, doing donuts and all!
But then again Holden (being part of GM and all) are not very innovative people anyway, they still use 2v pushrod V8's in their Commodores etc.

Bottom line is people see a Mazda and think "Zoom, Zoom". It's catchy and it's simple. The new Mitsubishi commercial is catchy too but it's not as easy to remember as the Mazda commercial. Mazda should keep running the ads. They are great.

So G20, what exactly are you running under your head to be bad mouthing anyone? I'm not being cynical, just for you to come up and hate on anyone, I would assume you will be backing it up.

I rather like the Max Life engine oil commercial, they have an ancient wagon sliding through the desert.:D

Originally posted by Chris
I rather like the Max Life engine oil commercial, they have an ancient wagon sliding through the desert.:D


:hehehe: :hehehe: lol ya i saw that one it was kick arss!!!!!


:D :D :sun: :flash:

that advertising campaign is problably the reason i wont buy a mazda, that little kid sh*ts me off... whats the point of saying zoom, its not like their cars have power:finger:

oh look, another mature comment. Gotta love that.:flipa:

Well, mazda may not have the most powerful engines at the moment, but HP isn't the only thing to be concsidered when determening if a car is fast.

The protege is the best handling FWD car on the market at the moment(except maybe for stuff like the SVT Focus, or SE-R, but those are much more exspesive fully sports oriented vehicles.) It maintains speed through the corners better then anything else in it's class.

Plus, once the Mazda Speed version is released it'll be possibly the fastest compact inport on the market. I mean, it comes from the factory with 170+ HP from a turbo charged 2.0L. That could easily be put to 200 or more for less then $1000. Plus it has a full racing beat suspension. The thing was already top of the game before, what do you think it'll do with a full sport tuned suspension?

Also, the RX-8 is coming out, and although I'm not sure on the power output compared to the RX-7's, it's a much better handling car then the FD(how thats possible I'm still wondering...).

And the latest miata's have 160HP if I'm not mistaken, sure not a huge ammount of power, but still, it's nothing to laugh at. Especially not in something as light weight as a miata.

Thats what i like so much about mazda. They don't need to have as much power to still be as fast as other companys. I'm rather say I just beat you with a car with less power then yours then I just beat you with a car with 10 times the power of yours.

Originally posted by i_rebel
What the hell is up with the "Zoom, Zoom" advertising campaign?

As if to say that Mazda has been known for producing lethal powerplants. That's ballsy advertising if you ask me . . . let alone the fact that they copied Nissan's commercial with the silver cars driving around the salt flats or whatever the hell that dusty flat land area is . . .

If not for the rotary, where would Mazda be right now?

I don't agree with ya but that's pretty funny :D

What the hell, Mazda started off with power; 1968 came Mazda's FIRST rotary powered sports car, the Cosmo 110S. This car is still faster than todays Miata. Also, just like the other people said, if you hear the Zoom Zoom add and remember Mazda than the add was successful. I do have to agree that the Zoom Zoom kid is annoying. True, Mazda cars as of today are not creme filled with horse power but thay are pretty tough and reliable, and the performance is tough to beat. Plus Mazda is coming out with the Mazda 6 and the all new RX-8; Mazda said that the Miata will probably recievce the RX-8 chassis in the near future (with or without the rotary engine, I don't know). Mazda also said that if the RX-8 does really good that they will bring back the RX-7 (AWSOME, a fourth generation). Also the MAZDASPEED Protege. Plus you have to remember that Mazda has been the first to do a lot of things; they were the first Japanese company to win the Le Mans (first and only rotary powered car to win the Le Mans), they have their own raceway now (Mazda Raceway Laguna Seca), they made the "first real" rotary powered sports car, they have made one of the best sports cars of all time...the one and only RX-7, etc.... To sum it all up, Mazda cars do have some Zoom Zoom, but they will have much more in the future. You can bet on it. :D

Zoom Zoom is just trying to cash in on the success of the Miata in the states. I have to laugh when it is a zoom zoom comerical with a Mazda Tribute SUV or MPV Mini-van.

Kia and Hyundais some OK commercials. Kia with their ads showing that you can get a new car with a huge warranty for less than you can get a used car, with lots of miles and no warranty.

I liked the Sorrento Lord of the Rings KIA commercial. Come take a test drive and get a free Lord of the Rings DVD.

Hyundai with their Tiburon commercial with a devil. Stupid. Like the car, hate the commercial.

Cmotif <><

I miss the old VW GTI commercials. VW does have some great commercials, always have!!

The Mazda Tribute w/the V-6 is hardly anything to laugh at. It has 200 Hp and is quick off the line. Sure, its no BMW X5, but it can still haul ass. http://smilies.networkessence.net/contrib/tweetz/moon.gif

go do some research on 1st generation Mazda Mx6 Gt's and look at the J-spec 1st gen mx6 with a lil motor called the FE3....do some research on that motor and tell me all mazdas are slow. Also im not saying my car is the fastest thing in the world but a 2.5 v6 with 164hp and 160ft/lbs in a car weighing under 2700lbs isnt a dog. Stock people have run 15.4's....at least its faster than the all mighty E-spec Civic Si :rolleyes:

dude dont even start the mazda bashing. they reinvented the2 seater roadster and they even invented there own enginethere actually an awesome car comapny. to awnser your where would mazda be question thatd be klike asking where would chevy be without the corvette or camaro. cmon now

OK Mazda bashers. My 1990 Mazda Poopage' did 110 From Seattle to Spokane. We had a guy in a brand new Honda Civic that tried to keep up with us for 50 miles or so and finally gave up.

Off the stoplights yesterday I smoked a Ford Mustang Cobra and yes he was trying. He smoked his tires for about 10 feet my car barely chirped the tires.

Bone stock 180k miles and a blown head gasket and it'll still do 100MPH

I say ZOOOOOOOM ZOOOOOM.

Camron

Originally posted by CamronF

Off the stoplights yesterday I smoked a Ford Mustang Cobra and yes he was trying. He smoked his tires for about 10 feet my car barely chirped the tires.

Bone stock 180k miles and a blown head gasket and it'll still do 100MPH



as much as I love mazda's and hate mustangs, your on crack. there is no way you could have beat him especially with a blown head gasket. you must be running on steam power :rolleyes:

Originally posted by CamronF
Off the stoplights yesterday I smoked a Ford Mustang Cobra and yes he was trying. He smoked his tires for about 10 feet my car barely chirped the tires.

Bone stock 180k miles and a blown head gasket and it'll still do 100MPH


I would have a hard time believing an old Protege could out drag a Cobra even if the Protege were heavily modified, but an old stock Protege... that is lol. :bloated:

He didn't know how to drive it. He spun the tires so bad he never hooked up. He was racing the guy next to him and he blew my doors off. If he could get the thing to hook up it definitely has the power. If I had the money I'd take the Stang over an old poopage'. My point is just that the Mazdas are better than most people think. Stock the engine has like 127 HP and as the clearances increase it goes up due to less friction (only slightly though).

The head gasket leak is small. Last year it overheated(due to a water pump belt breaking) to the point that the radiator exploded. Hasn't shown any signs of a problem until this year.

And yes it will still do 100+ MPH. I autocrossed it last month and it broke 100MPH. I finished second in my class to a Honda S2000. He kicked my butt big time.

There are a lot of cars out there that will beat me but I'm often impressed by my little Mazda.

Camron

Hey Dayna Is that your Subaru? That is what I'm lookinig at buying next. What do you think of it? I've heard good thinigs.

Oh and no I'm not on crack:icesangel

Originally posted by CamronF
Hey Dayna Is that your Subaru? That is what I'm lookinig at buying next. What do you think of it? I've heard good thinigs.

Oh and no I'm not on crack:icesangel

The Subaru kicks ass!!!

Takes on snow almost like a jeep, and does 0-60 in about 5 seconds,

nice car to take day trips in...

I should have bought a maroon one though... i saved alot of cash buying the blue...

I like the blue better, but maroon is a really cool color too. I'm putting on a new head gasket now so it will be nice that it won't overheat anymore.

Camron

All this coming from a guy who prides himself on a G20. Nissan produces nothing but sh!t. Hell the 350 probably keeping them out of bankruptcy. And that thing needs a mustang emblem on because I think it has the worse turning capabilities than the mustang. What were the lateral Gs on that thing. Horrible I remember. I had a rent-a-car a few weeks back. I was kind of impressed because I was getting a maxima. Jesus that thing was all plastic and sh!t. You put you elbow on the console, and the friggin cup holder pops out. The dash just looked cheap. On there interiors look cheap. The most stupid commercial is the Maxima racing the sun going down. Talk about gay. Like that car has anything close to those capabilities. Please. Then they turn the altima into the maxima size, and give it the burden, so they can send the maxima to compete with the bigger sedans. Now the front of it looks like an Oldsmobile. The old three hundred had a little zoom to it I guess. I never see any of them hang with the big dogs. That kid who says zoom zoom is actually a over seas ad that they tried over here. BTW, other countries still had the FD up until August of last year. SO I guess technically they just lost their power house, and if you didn't know there is a 3 rotor cosmo that has alot of power as well. Why do people just start shit like that.

Originally posted by rtryrktrx7
...Nissan produces nothing but sh!t. Hell the 350 probably keeping them out of bankruptcy....

This says volumes how you favor attitude over actual car knowledge.

ads on cars are so annoying, all of the boasting, especially the Kia and Hyundia:

elantra vs. civic
elantra=win

win, my ass...

Originally posted by zuke626
The Mazda Tribute w/the V-6 is hardly anything to laugh at. It has 200 Hp and is quick off the line. Sure, its no BMW X5, but it can still haul ass. http://smilies.networkessence.net/contrib/tweetz/moon.gif

x5, my butt. it may be cheap, but look at that freakin' style and quality, just cause it came from the manufanturer of the RX-07, doesn't mean it's a ultimate driving machine

Originally posted by [AP1]


x5, my butt. it may be cheap, but look at that freakin' style and quality, just cause it came from the manufanturer of the RX-07, doesn't mean it's a ultimate driving machine

Did you NOT read the above comment? The statement was that the Tribute is NOT an X5...but isn't a piece of crap either. Style is a personal thing and it would seem that it is stylish to many people. Quality isn't particularly bad on the Tribute. Quit bashing unless you can make a point.

This says volumes how you favor attitude over actual car knowledge.

Why don't you teach me a little them. It's funny, because my father in law, and brother in law both work for nissan corp. and I get my info first hand. Where do you get your knowledge? As far as the 350 goes...it IS a piece of sh!t. A friend of mine bought one. Dropped around $40k on it. It does nothing but rattle in the inside, you can't even listen to the bose system because it sounds so bad. The dealer knows about the problem and offered a different amp that's suppose to help, yet every 350 owner we've talked to says it makes it worse. I've owned a J30t, which was a nice car, but I wouldn't expect anything less from their luxury line. I love your comment...but I believe you should have directed it towards the originator of the thread. Go read another car and driver or something so you can quote a few more stats for us.

What the hell is up with the "Zoom, Zoom" advertising campaign?

As if to say that Mazda has been known for producing lethal powerplants. That's ballsy advertising if you ask me . . . let alone the fact that they copied Nissan's commercial with the silver cars driving around the salt flats or whatever the hell that dusty flat land area is . . .

If not for the rotary, where would Mazda be right now?

In my opinion its describes Mazda in a perfect way.
I cant let be singing the song from that commersial every time i passes a car who have briken down (guess what. i have neven seen a Mazda amongst them yet)

As for Mazda produsing lethal powerplants.
Besides the obvious rotaries i will also mention B6T,BPT and of course my favourite the FE DOCH (also refered too as FE3)
Since you mention Nissan, i can tell you that the FE DOCH has both befier internals and a better flowing head than the famous SR20 (something) engine.

I do also belive Mazdas reabillity are amongst the top 3 in the car industry (They manages too survive exceptional mileages too, my second car a 88 626 Sedan with the FE DOCH engine has by now 415000 km on the odo and are still a blast too drive, i am still able too humilate owners of VW 1,8T , CRX`s and SX`s with it)

These engines are mostly gone now, but you can credit Ford for killing off the FE and F2 engines.

As for the movie with a car in a desert.
Mazda did take atleast 3 speed records during 80`s and 90`s
where could something like that happen?
At the beach?
In the streets of Bronx
In the middle of a Canadian forrest?
Actually the place reminded me quite a bit of a desert
Salt Lake Flats.

Yes, I must agree with the concensus on this particular point. Mazda's cars aren't the overpowering muscle machines of exotic Europe or historic Detroit, and I don't feel that to be the marketing stance the company is taking.

Look, there's more to going fast than low 13s in the quarter mile from 400+ V8 horsepower. Nobody looks at a Miata and expects that sort of performance. But what it *can* do is provide one grinning ride to the skilled driver; there's scarcely a better balanced car out there, especially at the Miata's price point. Mazdas are sharp cars without being flashy; they're confidently practical without being boring. My 6S sports 220 horsepower of VVT fun followed by four doors and a trunk large enough to move my Line6 4x12 guitar speaker cabinet. There's a union of well-above-average power with a precisely responding suspension that loves to be driven <b>well</b>, not just driven <b>fast</b>.

Any 16-year-old with a license can stand on the gas, but knowing how and when to shift to manage power, knowing how to manage the roll characteristic of the chassis, and doing it while seating 4 adults comfortably and safely in a quiet-riding sedan is something that none of those 60's muscle cars could ever offer.

It's pulse-raising. The cars are ultra-fun, affordable, reliable, and plenty fast enough to turn most other imports green with envy. It's a new kind of "performance," and it really is zoom-zoom.

My two copper.

--Scott!

Yep, the miata is not about speed but about drivability. Few cars are as agile through tight and twisty roads as the miata.