alloy wheels

Hi, I have alloy wheels and a steel wool pad has put fine scratches in the wheels that are noticeable in the sunlight. What is the best approach to making the wheels look like new, and to removing the scratches? Thanks.

:banghead:
I think you might be screwed man, what were you using a steel wool pad on your rims for?

You will probably have to take it somewhere and pay a possibly large amount of money.