Integrated XM Radio for BMWs!?!

Hey folks... for anyone interested in getting XM in their 2003-2004 check out this press release! At 1/2 the cost of Sirius through the dealer it's a steal! I heard one in a mini the other day and it rocked! Has anyone gotten one for their 3-Series? What did you think?

http://www.xmradio.com/newsroom/screen/pr_2003_11_17.html