Chrysler Group Revs Up San Francisco Consumers With National Art of Driving Tour; ...


igor@af
07-13-2003, 01:59 AM
SAN FRANCISCO, July 8 -- Consumers across San Francisco will
have an opportunity to not only enjoy, but also drive the finer things in life
during the Chrysler Art of Driving national tour stopping at Treasure Island.
The tour will have visited 11 cities through the end of July, including stops
in San Diego, Los Angeles and Sacramento. The events will be open to the
public free of charge on Saturday and Sunday.
Event-goers will be able to drive the Chrysler brand's most recent
masterpieces -- the 2004 Chrysler Crossfire and Chrysler Pacifica -- as well
as other Chrysler vehicles, on two specially designed tracks. Chrysler
experts will be available to provide helpful safety and driving tips.
Beyond driving, the events will feature cooking demonstrations with award-
winning chefs, golf swing analysis, cigar rolling, wine and food tasting, golf
club fittings and spa services.
"Art of Driving reaches out to current Chrysler owners, as well as
potential customers, allowing them to truly experience the Chrysler brand,"
said Tom Marinelli, Vice President, Chrysler Marketing.
"At Chrysler, we understand that considering a vehicle is a lifestyle
choice for Chrysler owners. This tour puts consumers in the driver's seat
outside of a sales environment, giving them the opportunity to enjoy a range
of upscale activities and vehicles that symbolize their good taste," he said.
The events will consist of 40 Chrysler vehicles and more than a dozen
tents sponsored by leading magazines such as Food & Wine, GQ, Wired, W, House
Beautiful, Harper's Bazaar and Esquire.
Additionally, attendees will receive free gifts and can register to win a
number of sweepstakes and prizes, including tickets to see Celine Dion's Las
Vegas show, "A New Day," and an Infinity(R) home audio system.
Hours for Art of Driving will be 10 a.m. - 7 p.m. on Saturday, and 9 a.m.
- 6 p.m. on Sunday. Drivers must be 18 years or older with a valid driver's
license to participate in ride-and-drive activities.
Activity tents on the Art of Driving tour will include:

* "Grape & Grain," sponsored by Food & Wine magazine, features cooking
demonstrations by one of Food & Wine's Best New Chef contest winners, tips
from a Food & Wine editor and complimentary food and beverages.
* "Body & Blend," sponsored by GQ magazine, features the art and science
of cigar rolling with complimentary demonstrations and cigars.
* "Live & Breathe," a spa tent sponsored by W magazine, features neck and
shoulder massages and a refreshing juice bar.
* "Long & Short," sponsored by Travel & Leisure Golf magazine, features
video golf swing analyzers, custom-built putting green, golf club fittings and
an appearance by a Callaway professional golfer.
* "Act & Direct," sponsored by Wired magazine and Sony offers guests the
chance to star in a Wired cover shoot and features Sony Grand Tourismo Game.
* "Form & Function," sponsored by House Beautiful and Esquire magazines,
features designs and fashions from all areas of the world of style.

For more information, people can call 1-888-639-6366 or visit the Chrysler
brand website at http://www.chrysler.com/artofdriving for registration information.



SOURCE Chrysler Group
Web Site: http://www.chrysler.com/artofdriving
http://www.media.daimlerchrysler.com

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