New Collision Repair Website

Hi all!
We are almost finished with our body shop's website. Was hoping I could get a few pointers from anyone who is familiar with web design and programming.
-How do we get higher on Search Results?
-How do we get more local hits?
-How can we come before other shops with a similar name / agenda?
-What sort of additional information (if any) should be added to the site?

Thanks so much.

Here is our website.
M&L Auto Center (http://www.mlautocenter.com/)