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Re: What is BMW known for?
Definitely the 3-series. The 2002/3-series basically invented the affordable sports sedan segment of the market and remains its most successful model. It continues to amaze me that BMW can offer a more expensive car then most of the competition and still manage to control the market. It defies economics. The 3-series is to BMW what the Accord/Civic are to Honda and the Mustang/Taurus are to Ford. After entry level sedans (Civic, Corolla, Focus) and family cars (Fusion, Accord, Camry), the entry level sports sedan is one of the biggest segments.
Amongst car guys, the M models will be mentioned more then anything else, simply because they are the sportiest models. The percentage of M-car owners that race their car is much higher then regular models.
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Kimi Raikkonen 2007 WDC
Scuderia Ferrari 2007 WCC

"I collect walnuts"
-Kimi Raikkonen on his hobbies outside of F1
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