Its pretty simple to see:
GM Engineer 1: Ok, here we have a V8, its not very fuel effiecient, what do we do?
GM Engineer 2: Ooooh! Pick me! lets fill the airbox with ugly yellow innards so that less air gets in and the resulting lower volume of air will ensure better fuel efficiency!
GM execs: Brilliant..heres a raise!
Aurora Driver: Here I have this wonderful V8, I want more out of it...what do I do?
Aurora Driver 2: Take that yellow crap out of the air box, more air = faster...
Aurora Driver 1: Wont that affect my mpg?
Aurora Driver 2: Does it matter?!