I got my Subaru WRX out the door for $30k. I actually got the car at-invoice at mid-$23k but racked up alot of extras and showroom aftermarket options so I paid alot higher.
$30k at my dealership got me:
the car
moonroof
leather
STi pedals (which i've waited 3 months for so far and still haven't seen

)
Speaker upgrade, Amp+Sub
Lojack
OEM spoiler
Boost gauge
installation of all of the above
An extra $4k or so gets you the OEM WRC body kit and BBS 17" wheels.
This price isn't typical of WRX's in general and most people I've spoken to spend in the range of $24-26k.
BTW a fleet salesperson is a salesperson who sells cars to companies like car rental companies or anything like that that are looking to buy several cars at one time.