> > >
> > >
> > >
> > > > THIS IS TRULY SPECTACULAR - USE SOUND IF YOU CAN. PLSE READ
BELOW
> >BEFORE
> > > > LAUNCHING.....C.
> > > >
> > > >
http://home.attbi.com/~bernhard36/honda-ad.html click or
copy &
> >paste
> > > >
> > > >
> > > > New Honda commercial in the UK.
> > > >
> > > > Very important that you understand: There are no computer
graphics
or
> > > > digital tricks in the film. Everything you see really happened
in
real
> > > time
> > > > exactly as you see it. The film took 606 takes. On the first 605
> >takes,
> > > > something, usually very minor, didn't work. They would then have
to
> >set
> > > the
> > > > whole thing up again. The crew spent weeks shooting night and
day.
By
> >the
> > > > time it was over, they were ready to change professions. The
film
cost
> >six
> > > > million dollars and took three ! ! months to complete including
a
full
> > > > engineering the sequence. In addition, it's two minutes long so
every
> >time
> > > > Honda airs the film on British television, they're shelling out
a
lot
> >of
> > > > dough. However, it is fast becoming the most downloaded
advertisement
> >in
> > > > Internet history. Honda executives figure the ad will soon pay
for
> >itself
> > > > simply in "free" viewings (Honda isn't paying a dime to have you
watch
> > > this
> > > > commercial!).
> > > >
> > > > When the ad was pitched to senior executives, they signed off on
it
> > > > immediately without any hesitation -- including the costs. There
are
> >six
> > > and
> > > > only six handmade Accords in the world. To the horror of Honda
> >engineers,
> > > > the filmmakers disassembled two of them to make the film.
Everything
> >you
> > > see
> > > > in the film (aside from the walls, floor, ramp, and complete
Honda
> > > > Accord)
> > > > are parts from those two cars.
> > > >
> > > > The voice-over is Garrison Keillor. When the ad was shown to
Honda
> > > > executives, they liked it and commented on! ! how amazing
computer
> > > graphics
> > > > have gotten. They fell off their chairs when they found out it
was
for
> > > real.
> > > > Oh. And about those funky windshield wipers. On the new Accords,
the
> > > > windshield wipers have water sensors and are designed to start
doing
> >their
> > > > thing automatically as soon as they become wet. It looks a bit
weird
> >in
> > > the
> > > > commercial.
> > > >
> > > > As amazing as this is, it's actually based on an earlier film
from
the
> > > > seventies called "How Things Move" by two Swiss self-destructing
> >artifacts
> > > > artists (say that ten times fast). In that film, a similar setup
with
> > > > household objects goes on for thirty (thirty! three-zero!)
minutes
> >with
> > > air
> > > > jets and fire and chemical reactions.
> > > >
> > > >
> > >
> >
>
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