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Old 07-01-2005, 02:52 PM   #1
Jaguar D-Type
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Angry Maserati crossover planned?

Detroit free press:

Fiat is putting together a Maserati station wagon

June 23, 2005

BY MATHIAS WILDT
BLOOMBERG

Fiat SpA plans to introduce a Maserati station wagon using an Alfa Romeo design and parts as the automaker increases cooperation among its sports-car brands.

"Maserati and Alfa Romeo will share platforms, components and sales networks," said Fiat Chairman Luca Cordero di Montezemolo in a briefing for journalists in Maranello, Italy, on Wednesday. Fiat owns 56% of Ferrari, which controls Maserati.

Fiat is counting on new models and a reorganization of its brands to turn around the unprofitable car business controlled by the Agnelli family. The company hired Karl Kalbfell from BMW AG in January to run Alfa Romeo and Maserati. The new car will be a sporty crossover wagon.

Fiat will take over the running of Maserati from Ferrari. Maserati and Alfa Romeo will work together on technology, marketing and sales, including selling Alfa Romeos in the United States, Montezemolo said. Maserati and Ferrari sell cars in the United States.

"This will lift Alfa Romeo's market positioning," he said.

In 1997, Ferrari acquired Maserati, which was founded 91 years ago in Modena, Italy. It provided Ferrari engine and body technology in a bid to revive the brand.

Maserati, which built 700 cars in 1997, sold 4,600 vehicles in 2004, including the $90,000 Quattroporte, which is driven by singers Bono and Jose Carreras. Maserati is targeting sales of 10,000 vehicles a year by 2007.

Alfa Romeo's 2004 sales in western Europe, its main market, declined 3.7% to 153,516 units, according to the European carmakers association. In the five months through May, European sales fell 19% to 50,142 vehicles.

The brand aims to boost sales with two new models being introduced this year: the Alfa Romeo 159 sedan and the Brera coupe.

Alfa Romeo began making cars in 1910. The company is known for its racing team and gave Enzo Ferrari, the founder of Ferrari, his start as a driver. Fiat bought Alfa Romeo in 1986.

Montezemolo also said that there are no plans to spin off the automotive business of Fiat and no plans for an initial public offering of shares in Ferrari.

Here is the Maserati Kubang GT Wagon. It was shown at the 2003 Detroit auto show.


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Old 07-10-2005, 12:17 AM   #2
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Old 07-25-2005, 06:49 PM   #3
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Here is a link to the 2003 Alfa Romeo Kamal Concept

2003 Alfa Romeo Kamal Concept
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Old 09-10-2005, 07:37 PM   #4
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Old 01-09-2006, 06:01 AM   #5
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Re: Maserati crossover planned?

Quote:
Originally Posted by ifidie2nite
Exactly.
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