Automotive Forums .com - the leading automotive community online! Automotive Forums .com - the leading automotive community online!
Automotive Forums .com - the leading automotive community online! 
-
Latest | 0 Rplys
Go Back   Automotive Forums .com Car Chat > Chrysler > General Discussion
Reply Show Printable Version Show Printable Version | Email this Page Email this Page | Subscription Subscribe to this Thread
 
Thread Tools
Old 12-16-2014, 11:12 AM   #1
AF News Desk
Your Source For Auto News
 
AF News Desk's Avatar
 
Join Date: Mar 2011
Location: Champaign, Illinois
Posts: 337
Thanks: 41
Thanked 57 Times in 30 Posts
Chrysler and Fiat names dropped from corporate titles

Chrysler is Chrysler no more. Fiat Chrysler Automobiles, the Netherlands-based parent company of what was Chrysler Group LLC, said today that it has changed the name of its U.S. affiliate from Chrysler Group to FCA US LLC. The change is effective immediately.
​​The parent company also said Italy's Fiat Group Automobiles SpA has changed its name to FCA Italy SpA.
The letter-only new name removes the name of Walter P. Chrysler from the company he founded in 1925 for the first time in its history.
In a statement, the automaker said the name change “does not affect the company’s headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands.”
The statement also noted that FCA US LLC “remains proud of its joint heritage” and that the company “continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899.”
The corporate name change doesn’t affect the names of the company’s U.S. automotive brands: Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo, or their marketing efforts.
In a commentary posted on the company’s media website, Ed Garsten, FCA US’s head of digital media, explained that the name change is “all part of the changes underway since our parent company, Fiat Chrysler Automobiles [NV] came into being in October.”
Garsten continued: “When you think about it, when someone changes their name from Smith to Jones for personal or professional reasons, they’re still the same person. The change just makes sense for them. In that vein, our commitment to quality, style, performance and service hasn’t changed, we just have a new name to reflect our role in our new company, and that makes sense.”
Italy changes
The message was similar in Italy, where Fiat loses its association with its roots in Turin. The letters in Fiat stand for Fabbrica Italiana Automobili Torino -- or Italian Auto Factory Turin.
​​"The name change, which represents the latest phase in adoption of the FCA corporate identity, is intended to emphasize the fact that all Group companies worldwide are part of a single organization," the company said.
"It also further underscores the success of the integration and the new, truly global organization that everyone at FCA has contributed to creating," the statement added.
"Over the next few months, other Group companies in EMEA (Europe, Middle East and Africa) and the other operating regions will undergo a similar name change. ​"

http://www.autonews.com/article/2014...autonews-blast
__________________
-----------------------------------
Have a news tip/idea? Let us know!

Email newsdesk@automotiveforums.com or send us a private message with a link to the content you think AF Members should check out!
AF News Desk is offline   Reply With Quote
Old 12-16-2014, 01:46 PM   #2
BLU CIVIC
調整器
 
BLU CIVIC's Avatar
 
Join Date: Nov 2002
Location: Dallas, Texas
Posts: 12,249
Thanks: 11
Thanked 44 Times in 38 Posts
Send a message via MSN to BLU CIVIC Send a message via Yahoo to BLU CIVIC
Re: Chrysler and Fiat names dropped from corporate titles

I does feel like the company looses it's identity when they start doing things like this. Not saying it's the beginning of the end or anything, just looses some of it's flair. Kinda like how the Land Rover Discovery got changed to the LR3.
__________________
The name's Adrian
1990 Civic HB Si - 265.7whp/223tq @9.2psi. Tuned on NepTune by J.Mills
1991 Civic Sedan DX - 296.3whp/230tq @1bar. Tuned on NepTune by J.Mills
1991 Civic Sedan DX - 185.8whp/139tq. Tuned on NepTune by J.Mills
2006 G35 Coupe 6MT - Stock
2011 CR-Z - Stock
BLU CIVIC is offline   Reply With Quote
Old 12-16-2014, 05:01 PM   #3
amy@af
Traffic Directing Admin
 
amy@af's Avatar
 
Join Date: Apr 2002
Location: Civic Land, Oregon
Posts: 7,893
Thanks: 226
Thanked 119 Times in 95 Posts
Send a message via Skype™ to amy@af
Re: Chrysler and Fiat names dropped from corporate titles

The whole world has gone acronym crazy!
__________________
"hi! my name is Lady, and i'm a HONDA-holic"

..don't make me send Setanta over in his Waambulance to give you an aloe tissue for your sensitive nose!



*~ ~> USeR GUiDELiNeS*<~ ~*

I <3 the G Ride ~*~ I <3 OLD SKooL
amy@af is offline   Reply With Quote
 
Reply

POST REPLY TO THIS THREAD

Go Back   Automotive Forums .com Car Chat > Chrysler > General Discussion

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 11:13 AM.

Community Participation Guidelines | How to use your User Control Panel

Powered by: vBulletin | Copyright Jelsoft Enterprises Ltd.
 
 
no new posts