2004 Michelin Challenge Design(TM) Convenes Jury

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Focus on China Brings Together Panel of International Designers and Educators
To Judge Design Entries for Display at 2004 North American International
Auto Show

DETROIT, July 9 -- Michelin Challenge Design(TM) has grown
since its inception in 2001 and that means the international jury gathering in
Detroit next week will have a challenge of their own reviewing entries vying
to be displayed in the Michelin exhibit at the 2004 North American
International Auto Show.
Michelin received more than 100 entries this year for the 2004 Michelin
Challenge Design. Designers from around the globe have been challenged to
create vehicles that can successfully answer the accelerating demands for the
emerging Chinese automotive market. The distinguished panel of international
designers and educators will gather in Detroit July 14-15 to review the
entries.
This year's jury was selected from an international body of professional
transportation designers and educators possessing significant experience in
design evaluation and selection from large bodies of design work. They are:

-- Dick Ruzzin, returns as the chairman of the Michelin Challenge Design
jury. Now based in Detroit, Ruzzin had been the design director for
General Motors Europe before he retired in 1998. Ruzzin spent 36
years at GM participating in and directing the creative design
development of many General Motors vehicles on five continents: North
America, Europe, Asia, South America and Australia. Ruzzin has
participated in numerous design projects and contributes to ID
Magazine and cardesignnews.com .
-- Ronald Ihrig is founder of Ihrig Design in Worfelden, Germany. He
returns as a juror this year. Ihrig founded the company in 1984 to
provide clients design consulting and evaluation. Clients have
included 3M, abt, Adam Opel AG, Alldos Gmbh, Airline-Bohnen&Kern
GmbH, Blaupunkt Bosch Group, Ista, Mitsubishi MRDE, Michael Conrad &
Leo Burnett, Silverhaze, VIA International and VW-Votex. He began his
design career in 1979 with GM-Adam Opel AG in Ruesselsheim, Germany.
Ihrig earned an industrial design degree from the University of
Applied Sciences in Darmstadt Germany and degrees in Philosophy,
German and Politics from the Technical University of Darmstadt.
-- Stewart Reed also returns as a juror this year. He is founder of
Stewart Reed Design in Holland, Mich. U.S.A., a company he formed in
1994 to consult with the automotive and consumer manufacturing
industries. Reed has been active in design since graduating from the
Art Center College of Design in Pasadena, Calif., in 1969. He began
with Meyers Manx and designed and developed the Manx SR. Reed spent
nine years at Chrysler Corporation's advanced design department; six
years as the chief designer of Toyota's California advanced design
studio; and eight years with Prince Corporation, now part of Johnson
Controls. He has taught transportation design courses at the Art
Center College of Design and completed numerous works for clients
including Robert Lutz's reintroduction of the Cunningham C7 in 2001,
which Reed designed.
-- Shouzhi Wang has been a professor of design theories, modern design
history and Far East Asian studies at the Art Center College of
Design in Pasadena, Calif. since 1988. He also is one of the
authorities of design history and theories in China. Wang finished
his graduate study at Wuhan University in Wuhan, China in 1982. He
taught design history at Guangzhou Academy of Fine Art in the early
1980s, where he was appointed as the dean for the School of Design in
1985. He helped to start China's modern design education in this
period. Wang also spent a year as an exchange scholar at West Chester
University in Pennsylvania in 1987. Wang has authored numerous books
on design in mainland China, Taiwan and Hong Kong. Wang also is an
honorary professor of Tsinghua University, the Central Academy of
Fine Art, Shanghai University and many Chinese design and art
institutions. He also works as the chief adviser to China's
Industrial Design Association, China's Advertising Association and
China's Graphic Design Association.
-- Chao-hsi Wu is professor of Industrial Design at Purdue University in
West Lafayette, Indiana. He's been teaching at Purdue since 1989. He
earned a Master of Arts in Industrial Design from Wayne State
University in Detroit, Mich. in 1982, a Bachelor of Industrial Design
from the Pratt Institute in Brooklyn, New York in 1968 and a Bachelor
of Arts in English Literature in 1961 from Tunghai University in
Taichung, Taiwan, ROC. In addition to his work at Purdue, Wu has been
a visiting professor to Beijing University and the Central Academy of
Art and Design in Beijing as well as Tunghai University in Taiwan.
From 1968 until 1984 Wu worked as a vehicle designer for General
Motors Corporation in Warren, Mich. and his involvement in the 1984
Chevrolet Corvette helped the vehicle win the 1983 Industrial
Designers' Society of America (IDSA) Automotive Design Award.
-- Zuo Yuan is the program coordinator for the Massachusetts College of
Art in Beijing, a joint venture established between the Massachusetts
College of Art in Boston, Mass., and Tsinghua University in Beijing,
China. He had previously served as an adjunct professor of 2-
dimensional fine art in the program for continuing education at the
Massachusetts College of Art. From 1992 until this day Yuan serves as
a design consultant and has contributed to numerous statues and
sculptures in Russia and China. His work has been shown at numerous
exhibitions throughout the United States. Yuan earned both a masters
and bachelor degrees in fine arts from the Massachusetts College of
Art. He also attended the University of Wisconsin in Milwaukee and
the Central Academy of Fine Art in Beijing as part of his
undergraduate study.

The jury will review more than 100 design entries received from
individuals, companies and students representing 27 countries. These design
solutions have been submitted as either computer generated drawings, two-
dimensional drawings or models. Selected entries will be displayed in the
Michelin exhibit at the 2004 North American International Auto Show in
January. The selected entries will be announced this August.
The Michelin Challenge Design was established in 2001 as a way to bring
forward and display significant design work that would not normally have the
opportunity to be displayed at a major, international auto show.
For complete information on Michelin Challenge Design, including specific
entry requirements, entry process, rules and theme details, visit
http://www.michelinchallengedesign.com .
Michelin manufactures and sells tires for every type of vehicle, including
airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty
trucks and the space shuttle. The company also publishes travel guides, maps
and atlases covering Europe, Asia, Africa and North America. Headquartered in
Greenville, S.C., Michelin North America ( http://www.michelin.com ) employs 24,640
and operates 22 plants in 18 locations.



SOURCE Michelin