Let me introduce an example of what I'm working with.

[Christer Olausson]

FOR OUR EXCLUSIVE COVER STORY IN THIS INSPIRATIONAL SUMMER ISSUE, WE HAVE CHOSEN TO PRESENT A SERIES OF BEAUTIFUL PICTURES OF THE UNIQUE MERCEDES-BENZ SLR MCLAREN. A HIGH-TECH SUPER SPORTS CAR EXCELLENTLY PORTRAYED AMONG SOME OF THE MOST FUTURISTIC ARCHITECTURE IN THE SWEDISH REGION OF SKÅNE.

As Sweden continues to enjoy stable economic growth, so the awareness of and demand for personal capital goods also continues to increase. More so than ever before, we the consumers are now choosing products and services which clearly point towards a growing market orientation. A good example is the rocketing prices we have seen within the housing market. In spite of this, there are large numbers of wealthy prospective buyers today both regarding areas of land and exclusive house properties. Quite simply, people are choosing to identify themselves with an increasingly higher and more lavish standard of living. This is followed, like ripples on water, by the demand for luxury cars. Never before has the car industry offered such an extensive range of unique models. Personal special cars which mirror our individual characters and which dare to break the traditional mould.

“Quite simply, people are choosing to identify themselves with an increasingly higher and more lavish standard of living.”

The name has its roots from the fabulous fifties when drivers like Juan Manuel Fangio, Sterling Moss and Karl Kling wrote an unforgettable chapter in racing history with, among others, double victories in the classic motor races such as Mille Miglia, Eifelrennen, Targo Florio and Tourist Trophy. In those days, the model was called the Mercedes-Benz 300 SLR and it was nicknamed “the silver arrow”. The car was equipped with a 3 litre, 8 cylinder engine which could deliver all of 310 hp, and which had a top speed of just over 300 km/hour. This successful concept soon gave Mercedes-Benz’ legendary constructor Rudolf Uhlenhaut the taste for blood and, as head of the racing activities, he wanted to create a legitimate version of the successful car, the 300 SLR. The result, the 300 SLR Coupé, was technically rather like production model, the 300 SL, The concept car, ‘the Uhlenhaut Coupé’ was unveiled to the public in 1955 to their great delight and, at the time, was ranked as the world’s fastest road car with a top speed of almost 290 km/hr. Unfortunately, the car never came to full production and only two of them were made. These are now safely preserved as independent legends from times long past.

“His dream was to combine the benefits and experience from training and competition with daily driving on the public highways.”

Today, a little into the twenty-first century, we are able to really admire and enjoy Rudolf Uhlenhaut’s great passion. His dream was to combine the benefits and experience from training and competition with daily driving on the public highways. Beneath the charismatic packaging there lies not only advanced technology but also a number of unique choices of materials. Among other things, the car has been fitted with 620 mm frame side members made of carbon fibre-reinforced plastic which despite its lower weight compared to steel and aluminium, gives better protection than the classic material. The brake discs on all four wheels are taken directly from racing and are made of fibre-reinforced ceramic. The wheel suspension, with its double wishbone construction, is a technical solution taken straight from racing cars. Even the seat frames are made with special carbon fibre-reinforced plastic covered with SLR upholstery specially made to take the thoughts back to those legendary predecessors of the fifties.

As the model is only produced as a limited edition, we, the editorial staff, are extremely proud to have test-driven the car and to portray the Swedish-registered car on our own roads.

BY: Christer O

[AMGalltheway]

SWEDEN!