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04-01-2011, 01:01 PM | #1 | ||
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Report: Hyundai Not Expected to Create Luxury Brand
According to an article from Automotive News, Hyundai has quelled any speculation of the company turning their luxury platforms - the Genesis and Equus - into a brand similar to Lexus and Infiniti.
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04-01-2011, 07:49 PM | #2 | |
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Re: Report: Hyundai Not Expected to Create Luxury Brand
Well, I can see both sides of the coin. A whole new brand and image might be more desirable to the typical luxury owner (couldn't DREAM of having a HYUNDAI in the 3-car garage!). But it could be helpful to have some top-of-the-line models to take the stigma out of the Hyundai name. I haven't yet seen an Equus, but I've heard it's quite awe-inspiring. I also heard it has a different badge than the rest of the Hyundai lineup - so what's the deal with that?
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04-03-2011, 02:20 AM | #3 | |
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Re: Report: Hyundai Not Expected to Create Luxury Brand
They really came close to the mark with the Genesis in my opinion, but its like the rookie boxer getting a KO in his first title fight. The scrutiny will be on Hyundai for a decade and maybe its a playground fight they don't want to start. Could be a smart move... stay under the radar so they aren't under the microscope.
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04-04-2011, 01:06 PM | #4 | |
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Re: Report: Hyundai Not Expected to Create Luxury Brand
I'd have to agree with Curtis on this one. I think Hyundai has been doing a great job in recent years of building their brand recognition to the point where it may soon be just as popular a choice as many of the other manufacturers. They obviously want to compete, but I think at this point doing so would put them in a light that might get too hot too soon.
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Tags |
equus , genesis , hyundai , infiniti , lexus |
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