Understanding US car buyers

[shixav11]

I am doing a research on automobile buyers around the world. My current focus is

on the US market.

I would like to know more about the customers of below automobile companies i.e. their lifestyles and attitudes.

1. BMW
2. Subaru
3. Mercury
4. Honda
5. Chevrolet
6. VW
7. Dodge Ram

You may either write your views or post relevant docs for reference

[shixav11]

May be my question is very confusing . So let me elucidate it better!

My research is focused on understanding the lifestyles and attitudes of US car buyers. My preliminary findings found that there are some 6-7 'types' of car brands in US. These car brands cater to different customer segments. Now I want help in defining these customer segments in terms of their habits, attitudes, lifestyles (such as what brands to they drink, where do they eat from regularly etc.).

I will write below the 'types' of car brands I identified:
1. BMW
2. Subaru
3. Mercury
4. Honda
5. Chevrolet
6. VW
7. Dodge Ram

So please pour in your ideas and opinions. It will go a long way in helping me gather insights about US car culture.

[shixav11]

I am yet to receive any replies here! Is the question still vague?

@Moderators, can you please help me?

[Chris V]

Originally Posted by shixav11

I am yet to receive any replies here! Is the question still vague?

@Moderators, can you please help me?

No, it's because you are looking for something that doesn't really exist. There is no "lifestyle" that works for any given car as there are so many exceptions to each "rule."

Look at my list of cars. You wouldn't think that one person's tastes would allow the ownership of a BMW 7 series, a Ford Mustang, a Mini Cooper AND a Chevy 3500 series dually pickup truck, yet here I am. And I'm not unique.