Saying Goodbye: Mazda Halts Rotary Engine Production

[AF News Desk]

For those of you who were holding out for a new iteration in the RX family, you wait has now been moved from un-known to un-likely (yes, I know neither of those words have hyphens in them).

Mazda has announced that they will cease production of their RX-8 rotary engine car.

Part of the reason for the decision appears to stem from a clear decline in RX-8 sales over the last few years.

But fear not, rotary-lovers - this may be a simple "pause" for re-evaluation that results in a new demand for rotary-driven cars.

The story from AutoNews:

Originally Posted by Ryan Beene - Automotive News, 8/22/11

Mazda halts production of rotary engine sports car



The RX-8, shown, and the RX-7 that preceded it are largely responsible for Mazda's fun-to-drive reputation.
Cutline/Photo from AutoNews.com

Mazda Motor Corp. has canceled production of its RX-8 rotary engine sports car, citing falling sales and stringent global emissions standards.

Production in Hiroshima, Japan, ended in early July and global sales of the car will conclude later this year.

The RX-8 and the three generations of the RX-7 that preceded it have long been the foundation the brand's fun-to-drive aura. The car's high-revving 1.3-liter, twin-rotor rotary engine produces 232 hp at 8,500 rpm -- a big punch in a relatively small package.

But Mazda sold just 1,134 RX-8s last year, a 49 percent decline from 2009. Sales through July of 2011 were down another 21 percent.

The RX-8, which has a base price of $27,590, including shipping, peaked at 23,690 sales in 2004. But the first-generation RX-7 surpassed 50,000 units throughout the early 1980s.

Mazda's U.S. dealers had 300 units in stock as of Aug. 1 for a 118-day supply, according to the Automotive News Data Center.

Mazda pulled the RX-8 from the European market last year after the car failed to meet local emissions standards. Without volume from Europe, Mazda couldn't justify selling the RX-8, a Mazda source said.

Exporting vehicles from Japan also has become more difficult. The yen's rise vs. the dollar was a major reason why Mazda's North American operating losses from April through June grew nearly threefold to ¥7.9 billion, or about $97.6 million, from the same quarter last year.

his isn't the first time that Mazda has dropped its rotary engine sports car from the U.S. lineup. The RX-7 was pulled after the 1995 model year. A rotary-powered car didn't return to American showrooms until the 2003 introduction of the RX-8.

And the RX-8's demise may not be the end of the rotary engine at Mazda. A source says engineers in Hiroshima are still working on the next generation, 1.6-liter rotary engine, code-named 16X, that is said to have lower emissions, better fuel economy and more power.

When unveiled at the 2007 Tokyo Motor Show, the 16X had an enlarged elliptical shape for the combustion chamber and an enlarged eccentric center stroke in the rotor. Mazda also planned direct-injection fuel delivery in a rotary engine for the first time.

But the 16X project has been on the back burner since the financial crisis. The company chose to focus its r&d resources on its fuel-saving SkyActiv technologies that debut later this year.

Still, Jim O'Sullivan, CEO of Mazda North American Operations, said "the rotary is alive and well within Mazda." While declining to comment on the progress of the 16X, O'Sullivan said: "We are studying what's the best way to come back to the market with the rotary."

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I highly doubt this is the end of the era for rotary-powered cars from Mazda, especially with the speculation about the 16X motor (though there hasn't been a ton of new news about it for a while).

This should allow ample time for the RX-8 to take the same or similar path of the RX-7 predecessor and turn into a tuner-darling. And who knows - by then there may be an RX-9 in the works with more power for more fun.

Only time will tell at this point.