Automotive Forums .com - the leading automotive community online! Automotive Forums .com - the leading automotive community online!
Automotive Forums .com - the leading automotive community online! 
-
Latest | 0 Rplys
Go Back   Automotive Forums .com Car Chat > Automotive Articles > Automotive Industry > Top Stories
Reply Show Printable Version Show Printable Version | Email this Page Email this Page | Subscription Subscribe to this Thread
 
Thread Tools Search this Thread
Old 07-28-2004, 01:27 AM   #1
igor@af
Your friendly AF Admin
 
igor@af's Avatar
 
Join Date: Nov 2000
Location: Los Angeles, California
Posts: 5,029
Thanks: 17
Thanked 88 Times in 56 Posts
Send a message via ICQ to igor@af Send a message via AIM to igor@af
Mercedes, Lexus Fighter from Hyundai?

SUMMARY: Rumors have persisted for the past year that Korean carmaker Hyundai is planning on introducing a luxury line to fight the likes of Lexus, Mercedes Benz, and BMW. According to the latest issue of <i>Automotive News</i>, those rumors may come true as soon as 2007. Sources tell the newspaper that executives&nbsp;have gained the confidence following strong quality results from the latest JD Power studies and continued sales growth.

View full article

What do you think about this story? Post your comments below.
igor@af is offline   Reply With Quote
Old 07-31-2004, 04:47 PM   #2
Navy I.C.
AF Enthusiast
 
Navy I.C.'s Avatar
 
Join Date: Jul 2004
Location: San Diego, California
Posts: 308
Thanks: 0
Thanked 0 Times in 0 Posts
Re: Mercedes, Lexus Fighter from Hyundai?

i don't think hyundai can compete with honda or toyota. i recently rented a 2004 sonata for a week while my '99 accord was in the shop, and you know what? the feel, the ride, the drivability, nothing is on par with my accord. maybe once they shoot for the luxury market, they'll end up with a honda/toyota fighter...
__________________
THE DARKNESS!!!
an African Soup Bone Production...
Navy I.C. is offline   Reply With Quote
Old 08-02-2004, 02:21 PM   #3
Hudson
Old Mod
 
Join Date: Aug 2001
Location: None
Posts: 1,525
Thanks: 0
Thanked 0 Times in 0 Posts
Re: Mercedes, Lexus Fighter from Hyundai?

I've driven many Hyundais (and the related Kias), and aside from the Accent/Rio, they're good cars. The Sonata/Optima are very good competition for the Accord/Camry, especially when price is added to the equation.

I've seen some of the upcoming Hyundai models and they're going to be very competitive with Lexus and the like. Remember when Toyota was arrogantly going to pit its new brand against Mercedes-Benz and everyone laughed? Now Lexus is treated as a peer. Don't laugh at Hyundai's plan.
Hudson is offline   Reply With Quote
Old 08-04-2004, 08:54 PM   #4
CaTasHtRoPhE 67
AF Enthusiast
 
Join Date: Aug 2004
Location: Bay Area, California
Posts: 942
Thanks: 0
Thanked 0 Times in 0 Posts
Re: Mercedes, Lexus Fighter from Hyundai?

who would want a Hyundai when you can have a lexus or bmw
CaTasHtRoPhE 67 is offline   Reply With Quote
Old 08-04-2004, 10:25 PM   #5
Navy I.C.
AF Enthusiast
 
Navy I.C.'s Avatar
 
Join Date: Jul 2004
Location: San Diego, California
Posts: 308
Thanks: 0
Thanked 0 Times in 0 Posts
Re: Re: Mercedes, Lexus Fighter from Hyundai?

Quote:
Originally Posted by CaTasHtRoPhE 67
who would want a Hyundai when you can have a lexus or bmw
thanx...
__________________
THE DARKNESS!!!
an African Soup Bone Production...
Navy I.C. is offline   Reply With Quote
Old 08-04-2004, 10:47 PM   #6
mcervantes
Writer mod
 
Join Date: Mar 2001
Location: Palm Springs, California
Posts: 76
Thanks: 0
Thanked 0 Times in 0 Posts
Smile

My take on this, for whatever it's worth:
I think Hyundai could make it work, if they try hard enough. The shots floating around the internet of the new Sonata certainly look promising. As the article states, Hyundai doesn't want to have to wait another vehicle generation to launch this new line, insisting on rushing in time for the '07 launch. IF it's true, that's where I have to object a bit. Hyundai's image, as seen in some of the previous posts, is still a bit iffy here in America and I think it'd do them best to let their newfound status as a builder of top-ranked quality cars develop a bit first.

I think the next generation of Hyundais could put them very close to Toyota and Honda, at which time they'd be wise to launch the luxury line. But then again, who knows how the US economy will be in 2007, no less a few years after that.

No matter what, it's going to take them time to develop the brand once it's on the market. Just look at Acura and Infiniti - a lot of average consumers would have a hard time defining what those two stand for. One final thing to remember is that although Hyundai doesn't yet have the sterling image of Toyota, Honda, or even Nissan; those companies weren't even as highly regarded when they launched their luxury brands as they are now. Anything is possible in this market. My .02.....

Mike Cervantes
AutomotiveArticles.com Editor-in-Chief
mcervantes is offline   Reply With Quote
Old 08-10-2004, 08:17 PM   #7
twospirits
Ex-Janitor of AF
 
twospirits's Avatar
 
Join Date: Sep 2002
Location: South Ozone Park, New York
Posts: 8,249
Thanks: 14
Thanked 5 Times in 5 Posts
Good points.

Between the latest JD Power awards and the auto magazines claiming praise on the Hyundai models I would not doubt that Hyundai has the confidence to launch such a line of luxury vehicles. While the stigma of the old Hyundai still lingers among most of the auto buying public, alot of people are finally realizing the quality and feel are way better than one would expect. One of Hyundais' original slogans was Driving is Believing, and its so true. After siting in one and driving it, one is left more amazed than before. Plus with the warranty (which most others have copied) and with more values and features than comparitive models its no wonder that the other auto companies are looking behind their shoulder and fear the company closing in on them.

As mentioned, there are numerous photos of the up and coming models and they all look promising. With Mercedes Benz aquiring parts from Hyundai and Hyundai venturing into cross partnerships it has gain and continue to gain the necessary tools to become one of the top three imports. Adding a luxury brand to the mix is the next logical step and knowing their products and how well they are made, I am sure they will stock them with value, options, style and price them accordingly. Of course, by the time the brand is launched it won't have the Hyundai name and they would be compared to a Lexus, BMW or Mercedes. It would make them a force to be reckoned with.

TS
__________________
The more the members are involved in the process of development, the better we will be as a community of Automobile enthusiasts. Have a suggestion to make the community better, let us know.
Remember, the "No" is always there, you are just looking for the "Yes"

Members please read: Guidelines
twospirits is offline   Reply With Quote
Old 08-12-2004, 05:29 PM   #8
icE_x
AF Fanatic
 
icE_x's Avatar
 
Join Date: Jun 2004
Location: Ocala, Florida
Posts: 1,594
Thanks: 0
Thanked 1 Time in 1 Post
Send a message via AIM to icE_x
Re: Mercedes, Lexus Fighter from Hyundai?

Hyundai will probably sell more among people who want more luxury for a lower price. I think they're going to target the middle market.
__________________
1990 Civic EX 4-Door Sedan - D16A6 - 204k miles
:: working on mechanical and cosmetic restoration ::
icE_x is offline   Reply With Quote
Old 08-12-2004, 08:30 PM   #9
twospirits
Ex-Janitor of AF
 
twospirits's Avatar
 
Join Date: Sep 2002
Location: South Ozone Park, New York
Posts: 8,249
Thanks: 14
Thanked 5 Times in 5 Posts
I think they are doing that right now.

Quick story...The other day I was in a high class neighborhood and went to the supermarket. Upon waiting for my girl to finish her shopping I noticed alot of Hyundais in and out of the parking lot. About two years ago all you saw were Lexus and MB in there. I even tease one guy with an XG350 and told him "Nice Lexus". He tells me "No used to have one, I like this one better, its a Hyundai XG". And I told him "I know, why you changed." he started to give me reason after reason and I found it funny that even the rich folks were starting to see the value and quality of the brand. So I don't doubt once the High class brand comes out that it would sell well and make others take notice.

Go Hyundai.
__________________
The more the members are involved in the process of development, the better we will be as a community of Automobile enthusiasts. Have a suggestion to make the community better, let us know.
Remember, the "No" is always there, you are just looking for the "Yes"

Members please read: Guidelines
twospirits is offline   Reply With Quote
Old 08-12-2004, 09:01 PM   #10
icE_x
AF Fanatic
 
icE_x's Avatar
 
Join Date: Jun 2004
Location: Ocala, Florida
Posts: 1,594
Thanks: 0
Thanked 1 Time in 1 Post
Send a message via AIM to icE_x
Re: Mercedes, Lexus Fighter from Hyundai?

nice
__________________
1990 Civic EX 4-Door Sedan - D16A6 - 204k miles
:: working on mechanical and cosmetic restoration ::
icE_x is offline   Reply With Quote
 
Reply

POST REPLY TO THIS THREAD


Bookmarks
Go Back   Automotive Forums .com Car Chat > Automotive Articles > Automotive Industry > Top Stories

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 07:27 PM.

Community Participation Guidelines | How to use your User Control Panel

Powered by: vBulletin | Copyright Jelsoft Enterprises Ltd.
 
 
no new posts