SUMMARY: Rumors have persisted for the past year that Korean carmaker Hyundai is planning on introducing a luxury line to fight the likes of Lexus, Mercedes Benz, and BMW. According to the latest issue of <i>Automotive News</i>, those rumors may come true as soon as 2007. Sources tell the newspaper that executives have gained the confidence following strong quality results from the latest JD Power studies and continued sales growth.
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