Well, in order to justify what's behind the badge, look at some of the following facts about Ferraris.
- Ferraris is a very low volume manufacturer compared to BMW or Audi, a great deal of the parts that amke a Ferrari are handmade, and hand assembled, the first cost driving factor of service and intital cost.
- When a Ferrari does require service, these parts have to be made (They don't have truckloads of spares lying around, and even if they did it's still got to be made by hand). Once they do get the parts, you need a liscensed mechanic to install parts or perform any work on the car.
In addition to this fact, dealers generally don't sell Ferraris in volumes anywhere near that of BMW or any other company save Lamborghini, Aston Martin and RR/Bentley. The dealers need to still make money off something and I'm making an asusmption here that dealers can gouge owners with rediculous maintenance costs since there are few places where the maintenance can be performed and it just makes sense for the dealers to use this as a source of profit since sale probably don't bring in a whole lot.
- To start out with, Ferraris are very high performance machines, even comapred to a BMW or Audi. These machines require constant attention to keep them in top shape. I'm assuming that the majority of owners are aware of this fact and buy these cars knowing that the service will end up costing more than a much more reliable 'bahn burner after a few years.
- Back to Ferrari being a low volume manufacturer, they pre sell all of their cars wether it is to delaers or private owners. Regardless, each Ferrari has a home before it leaves the line. When yoare a comapny in this situation, you do not need to offer an agressive warranty since the cars will sell regardless. Sure a 4 + year warranty would be nice, but it's just not needed, and it would end up costing Ferrari a fair bit given the amounts of service they require.
In the end, Ferraris are expsenive at birth and death and all the years in between, it's passion that sells these cars, not warranties passion that keeps them on the road and tracks.
Hope that answered your question.