Yup. I heard about these "ZMW"s, from the same artice as you, accually. And I must say, I don't think too many are gonna fall for it in the states. But I can say that we haven't had anything this small in the states. I don't know how anyone could fit in them, but whatever.
The wagon:
looks like the only good pick out of them all.
They want a Coupe, with a Cabrio and a Pick-up on the same platform, a sedan and a wagon on another form. At least that's what I remember.