Now that you've posted that, it pretty much came back to me. The car even had a system which would oil/grease parts that needed it every 75miles, and a light came on when the system needed refilling. Pretty amazing for the late 20's.
My question is a fair bit simpler, but, still a good one:
Which company won the contract to produce the first 'Jeep', by winning the design competetion the US Army had to develop a good general purpose vehicle (there were alot of requirments, and just a few months to make a prototype...kinda nuts, really. And General Purpose, GP, geep, jeep)
Hint, they lost it pretty quickly, and then that company semi-lost it, having to share it with someone else.