I have gotten sponsored by them and u only have to pay the 88 dollars if u get approved for the sponsorship and they are a good company I got sponsored for 12000 dollars for my 3000GT but they will not even look at u for a sponsorship unless u have some form of competition under your belt. I was in car audio for 3 years and placed in world finals 2 years in a row so ya u need to get your name out their before I would even bother talkin to them.