With the new trend of electrification happening in the industry right now, me as a petrol-head, I think that brands overdoing it lose some of their value.
As I am currently writing my master's thesis about this topic, I would really appreciate if you could give me your input on this topic!
Whether it is in the form of a comment on this thread or if you have a spare minute and answer my survey - any feedback is very welcomed
Link to survey:
https://ucplbusiness.co1.qualtrics.c...15ZRZ7Q2QPT8uW