I think they are doing that right now.
Quick story...The other day I was in a high class neighborhood and went to the supermarket. Upon waiting for my girl to finish her shopping I noticed alot of Hyundais in and out of the parking lot. About two years ago all you saw were Lexus and MB in there. I even tease one guy with an XG350 and told him "Nice Lexus". He tells me "No used to have one, I like this one better, its a Hyundai XG". And I told him "I know, why you changed." he started to give me reason after reason and I found it funny that even the rich folks were starting to see the value and quality of the brand. So I don't doubt once the High class brand comes out that it would sell well and make others take notice.
Go Hyundai.
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