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Old 08-10-2004, 08:17 PM   #7
twospirits
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Good points.

Between the latest JD Power awards and the auto magazines claiming praise on the Hyundai models I would not doubt that Hyundai has the confidence to launch such a line of luxury vehicles. While the stigma of the old Hyundai still lingers among most of the auto buying public, alot of people are finally realizing the quality and feel are way better than one would expect. One of Hyundais' original slogans was Driving is Believing, and its so true. After siting in one and driving it, one is left more amazed than before. Plus with the warranty (which most others have copied) and with more values and features than comparitive models its no wonder that the other auto companies are looking behind their shoulder and fear the company closing in on them.

As mentioned, there are numerous photos of the up and coming models and they all look promising. With Mercedes Benz aquiring parts from Hyundai and Hyundai venturing into cross partnerships it has gain and continue to gain the necessary tools to become one of the top three imports. Adding a luxury brand to the mix is the next logical step and knowing their products and how well they are made, I am sure they will stock them with value, options, style and price them accordingly. Of course, by the time the brand is launched it won't have the Hyundai name and they would be compared to a Lexus, BMW or Mercedes. It would make them a force to be reckoned with.

TS
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