It isn't so much that the vehicle manufacturers work WITH the tire manufacturers as much as it is the vehicle manufacturers DICTATE the specs. And because fuel economy is so important to a vehicle manufacturer (and tire wear isn't!), vehicle manufacturers specify low rolling resistance values.
To get low RR values, the treadwear and/or traction (especially wet traction) gets sacrificed. And since the vehicle manufacturers don't provide a warranty on tires, unlike almost every other part of the car, the vehicle manufacturers can specify low RR values with impunity.