The Maybach concept has been sitting around for a few years now, but after initial introduction, it just seemed to die out. Now after the merge with Chrysler, Mercedes has brought back the idea of a full fledged company designed limousine to fill the upper niche in their lineup. Designed to compete with cars like the Bentley Arnage, it is estimated to cost at around $300,000. However, what separates this car from its competition is that its primary function will be an executive limousine, to be driven from place to place by a chauffeur, rather than by the owner. Handling is more 'semi' than 'sports sedan', and power from the V12 (currently being tested with a twin-turbo V12) will be used for hauling around the mass, rather than ass. Features inside will be entirely tailor-made for the buyer, and are promised to be the most elite (we can expect video screens galore, home...err car entertainment system, a modern communications system, a humidor, reclining rear seats with footrests, the aforementioned mini-bar, and probably many things no one has ever seen before). Electrochromatic technology (dimming mirror) has been put to use on the roof of the car to allow an adjustable amount of light to pass through. My personal favorite feature are the illuminated strips on both sides of the car that will be used in conjunction with the car's lighting system.
By the way, Maybach made engines for the Zeppelin airships, and Nazi's Panzer tanks during WWII. Scary.
Note: The disguised prototype shots look more like those of an S-class rather than a Maybach. See the top curvature of the underlying headlights? Compare that with pictures of the Maybach below.