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Old 12-20-2001, 02:58 AM   #6
'02330
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MSRP means nothing

Hey there - I just bought a 2002 330i last week. Like all car shoppers, we're lead to believe that MSRP is a reasonable price, or even MSRP plus markup - only because these are "limited" German cars.

It's all sales talk. Even KBB is not realistic with their invoice price - do you really think Autonation (one of the largest dealership owners in the nation) pays $37K for a 330i. Of course not, with their volume, they pay less than that.

Anyways, I shopped for the 330i for a couple days, some dealers don't budge, leave in that case. One stopped at $2000 off MSRP of $41K. Finally, I purchased from the dealer who gave me $2500 off MSRP of $41K. This is the same dealer who told me that the markup on my car was $4K. Within minutes, he was willing to work with me on my offer of $2500 off. This is the hottest BMW dealer in the Bay Area.

If I were you, I would lowball your dealer by offering $3500 of sticker. Good luck, let me know how it goes.
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