Quote:
Originally posted by Jimster
Also noteworthy is that Peugeot's viechle quality is good- but lagging below the Japanese- but above most American makers...
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Although I think you underestimate the quality of American cars, a new company lagging behind the Japanese in quality will not help Peugeot break into this market. Peugeot has a bad quality reputation in the US, due mostly to their second-class dealership network, which will be difficult to overcome. In order to compete, they will have to be within striking distance of Japanese quality...and that is where the American cars are.
Additionally, "minus the badge" is not going to help Peugeot become a luxury player in the US. TONS of marketing money must be invested in the US market to prime the public for Peugeot as a luxury car maker. The same problem happens with Alfa Romeo, although it's not placed in as much of an image deficit as the French brand.