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Old 03-10-2005, 02:26 PM   #1
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Throwdown: BMW Exec Takes Aim at Lexus

SUMMARY: <span style="FONT-SIZE:10pt; FONT-FAMILY:Arial">The recent introduction of the new Lexus IS apparently has people at BMW headquarters taking notice. It’s no secret that Toyota is planning a major push of the Lexus brand worldwide, and the new IS will play a huge part in that. So when the company went to Geneva to make the vehicle’s world debut, it appears they’ve achieved exactly what they intended to do: ruffle a few feathers.</span>

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