Mazda can only go wrong with a new RX-7 if they don't price it competitively against the 350Z, GTO, Crossfire, 330ci, and the other hot mid-line coupes. Let's face it. You need to load for bear if you're going to fight in that category. Chrysler learned the hard way how even a well put together and incredibly stylish car can flounder if it can't go toe to toe with the others.