"The German auto magazine AutoBild is reporting that French luxury firm LVMH Louis Vuitton will purchase Aston Martin from Ford Motor Co. According to Autobild, the deal will see Ford retain a 15 percent stake in Aston Martin..."

http://coolbrit.net/blog/2007/02/01/louis-vuitton-to-buy-aston-martin/


I knew they were "talking about" purchasing it, but I can't believe they actually did.

Please God, no... http://www.laist.com/attachments/la_carolyn/louisvuittoncar.jpg

What are you afraid of happening to the brand after the swap of ownership?

Nothing really, I just think it seems more appropriate that a vehicle manufacturer be controlled by a dedicated entity, converse to something else, such as the fashion industry.

I suppose it could have faired worse though.

I just cringe at the thought of seeing a "custom" Louis Vuitton interior like on that MTV show in an Aston Martin.

Im quite glad. I didnt like having Aston Martin in the hands of Ford. With the trouble Ford is having, they could have scrapped the whole thing.