No more RSX
mmont0
07-21-2006, 08:42 AM
From Wikipedia -
Although it has been a strong seller for Honda, the RSX does not fit within the confines of Acura's re-structured market strategy, formulated after the decision to take the Acura brand worldwide (previously, the Acura nameplate has appeared only in North America, elsewhere in the world the same models are sold as Hondas). With the introduction of the similarly powerful and less expensive 2006 model-year Honda Civic Si to the marketplace, the decision has been made to discontinue production of the RSX, with the final units slated to be built in summer 2006. Because of its lower pricing and longer list of available options, Honda considers the new Si to be a more viable choice for performance minded young men, who are the most common buyers of RSXs. Speculatory articles seem to indicate that a 2-door variant of this new TSX will replace the RSX as Acura's entry-level sports coupe, although it will be more luxurious, more expensive and more powerful than the RSX and will thus likely appeal to a different market segment.
Recently, Dick Collier, VP of PR at Honda Motor Co., Ltd. has come out to say that there will be no 2007 RSX.
Although it has been a strong seller for Honda, the RSX does not fit within the confines of Acura's re-structured market strategy, formulated after the decision to take the Acura brand worldwide (previously, the Acura nameplate has appeared only in North America, elsewhere in the world the same models are sold as Hondas). With the introduction of the similarly powerful and less expensive 2006 model-year Honda Civic Si to the marketplace, the decision has been made to discontinue production of the RSX, with the final units slated to be built in summer 2006. Because of its lower pricing and longer list of available options, Honda considers the new Si to be a more viable choice for performance minded young men, who are the most common buyers of RSXs. Speculatory articles seem to indicate that a 2-door variant of this new TSX will replace the RSX as Acura's entry-level sports coupe, although it will be more luxurious, more expensive and more powerful than the RSX and will thus likely appeal to a different market segment.
Recently, Dick Collier, VP of PR at Honda Motor Co., Ltd. has come out to say that there will be no 2007 RSX.
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