New Warranty for 2006 Buick's "My Buick Warranty"
-Josh-
07-28-2005, 05:31 PM
Today all GM Dealer General Managers, Sales Managers, Service Managers, and Warranty Administrators(<thats me) got a memo from Steve Shannon, the General Manager of Buick.
This is what it reads--
Dear Buick Dealer-
J.D. Power and Associates has ranked Buick among the industry's best in both initial quality and, most recently, Vehicle Dependability. Buick is serious about quality, and we will stand behind our quality rankings. Today i'm pleased to announce that all 2006 Buick's will be covered by a comprehensive 4 year/50,000 mile bumper to bumper warranty.
The extension of our Bumper to Bumper warranty lines us up with other premium brands like Lexus, Acura, and Jaguar. It is aimed at maintaining high customer satisfaction levels and is convincing evidence to our current and potential customers that we stand behind our quality. It is another step in our effort to close the gap between Buick's actual quality and perceived quality by telling Buick's "true" quality story.
You will begin to see this change reflected in window stickers on all new 2006 Buicks, in our product catalogs, and in other consumer communications in the coming months. The premium warranty, along with the commensurate lengthening of roadside assitance and courtesy vehicle transportation, gives you better tools to merchandise our products. Historically, Buick has been known for taking care of our customers and your CSI scores have reflected that fact. Here is yet another premium way in which to express that customer care.
The J.D. Power awards for our vehicles and the plants that build them are tangible proof of Buick's quality. The new 4 year/50,000 mile Bumper to Bumper warranty takes another step toward a more premium Buick experience.
Good Selling---
This is pretty exciting news, and it will make my job a hell of a lot easier to..hehe...
(for the dealer CSI means customer satifaction index, the little survey the dealer sends you after getting warranty work done)...
This is what it reads--
Dear Buick Dealer-
J.D. Power and Associates has ranked Buick among the industry's best in both initial quality and, most recently, Vehicle Dependability. Buick is serious about quality, and we will stand behind our quality rankings. Today i'm pleased to announce that all 2006 Buick's will be covered by a comprehensive 4 year/50,000 mile bumper to bumper warranty.
The extension of our Bumper to Bumper warranty lines us up with other premium brands like Lexus, Acura, and Jaguar. It is aimed at maintaining high customer satisfaction levels and is convincing evidence to our current and potential customers that we stand behind our quality. It is another step in our effort to close the gap between Buick's actual quality and perceived quality by telling Buick's "true" quality story.
You will begin to see this change reflected in window stickers on all new 2006 Buicks, in our product catalogs, and in other consumer communications in the coming months. The premium warranty, along with the commensurate lengthening of roadside assitance and courtesy vehicle transportation, gives you better tools to merchandise our products. Historically, Buick has been known for taking care of our customers and your CSI scores have reflected that fact. Here is yet another premium way in which to express that customer care.
The J.D. Power awards for our vehicles and the plants that build them are tangible proof of Buick's quality. The new 4 year/50,000 mile Bumper to Bumper warranty takes another step toward a more premium Buick experience.
Good Selling---
This is pretty exciting news, and it will make my job a hell of a lot easier to..hehe...
(for the dealer CSI means customer satifaction index, the little survey the dealer sends you after getting warranty work done)...
tman
07-28-2005, 07:04 PM
Good News
popeye1
08-07-2005, 11:42 PM
This sounds great!! Now they need to get the the dealers Service managers to accept this instead of trying find excusses not to repair the vehical. I guess I just dont believe all this BS.
-Josh-
08-07-2005, 11:50 PM
This sounds great!! Now they need to get the the dealers Service managers to accept this instead of trying find excusses not to repair the vehical. I guess I just dont believe all this BS.
I'm sorry to hear that, where i work we have no problems warrantying people work, i guess being one of the top 12 service dealers in the nation probably helps that a bit, since we get plenty of other work. Try and find another Buick dealer?
I'm sorry to hear that, where i work we have no problems warrantying people work, i guess being one of the top 12 service dealers in the nation probably helps that a bit, since we get plenty of other work. Try and find another Buick dealer?
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