Article about Subaru's very cool sports sponsorship

Hello all, my name is Frank Giovinazzi, I'm the editor of Car Buyer's Notebook (http://www.carbuyersnotebook.com) and AIADA, an auto trade association. I have an article today about Subaru sponsoring North America's largest cross-country skiing event. It has more to do about how cool the company is than any specific cars. It was fun to write, I hope you find it fun to read:

Birkebeiner!: http://www.carbuyersnotebook.com/archives/2005/02/subaru_sponsors.htm

Wow, Subaru have been sponsoring Mountain Biking and Skiing for in excess of 6 years and you've only just caught on?

How cool is that.