Honda Plays Incentives Game

SUMMARY: As American car companies continue to up their incentives per vehicle to draw in customers, many automakers thought to be immune from the incentives cancer are being drawn into the game. The latest example is Honda Motor Company, which not long ago laughed at the idea of paying people to buy their cars as people lined up outside dealerships for such hot models as the Odyssey minivan and Acura MDX luxury-SUV.

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