SUMMARY: Not content with its status as America’s top luxury brand, Toyota’s Lexus division is currently on a drive to extend its presence worldwide and defend its position in the United States. Part of that plan includes putting some distance between itself and parent Toyota, with more distinct designs and engineering resources.

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Good writeup! I think the Lexus IS is beautiful, and the reliability of their other model's are very good. But i believe that a very high-end model would be the defining point of the brand-name. Not sure a $100,000 would be very profitable (depending on how many you sell, and i'm not sure of how many have an extra $100,000 sitting around) but it'd be nice to see if they choose a sport sedan, hybrid, or other route.