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2 Minute UK honda Accord commercial4thGen4Door 06-02-2003, 07:26 AM > > > > > > > > > > > > > THIS IS TRULY SPECTACULAR - USE SOUND IF YOU CAN. PLSE READ BELOW > >BEFORE > > > > LAUNCHING.....C. > > > > > > > > http://home.attbi.com/~bernhard36/honda-ad.html click or copy & > >paste > > > > > > > > > > > > New Honda commercial in the UK. > > > > > > > > Very important that you understand: There are no computer graphics or > > > > digital tricks in the film. Everything you see really happened in real > > > time > > > > exactly as you see it. The film took 606 takes. On the first 605 > >takes, > > > > something, usually very minor, didn't work. They would then have to > >set > > > the > > > > whole thing up again. The crew spent weeks shooting night and day. By > >the > > > > time it was over, they were ready to change professions. The film cost > >six > > > > million dollars and took three ! ! months to complete including a full > > > > engineering the sequence. In addition, it's two minutes long so every > >time > > > > Honda airs the film on British television, they're shelling out a lot > >of > > > > dough. However, it is fast becoming the most downloaded advertisement > >in > > > > Internet history. Honda executives figure the ad will soon pay for > >itself > > > > simply in "free" viewings (Honda isn't paying a dime to have you watch > > > this > > > > commercial!). > > > > > > > > When the ad was pitched to senior executives, they signed off on it > > > > immediately without any hesitation -- including the costs. There are > >six > > > and > > > > only six handmade Accords in the world. To the horror of Honda > >engineers, > > > > the filmmakers disassembled two of them to make the film. Everything > >you > > > see > > > > in the film (aside from the walls, floor, ramp, and complete Honda > > > > Accord) > > > > are parts from those two cars. > > > > > > > > The voice-over is Garrison Keillor. When the ad was shown to Honda > > > > executives, they liked it and commented on! ! how amazing computer > > > graphics > > > > have gotten. They fell off their chairs when they found out it was for > > > real. > > > > Oh. And about those funky windshield wipers. On the new Accords, the > > > > windshield wipers have water sensors and are designed to start doing > >their > > > > thing automatically as soon as they become wet. It looks a bit weird > >in > > > the > > > > commercial. > > > > > > > > As amazing as this is, it's actually based on an earlier film from the > > > > seventies called "How Things Move" by two Swiss self-destructing > >artifacts > > > > artists (say that ten times fast). In that film, a similar setup with > > > > household objects goes on for thirty (thirty! three-zero!) minutes > >with > > > air > > > > jets and fire and chemical reactions. > > > > > > > > > > > > > > Civic Jim 06-02-2003, 07:43 AM theres alreay a thread on this , but it is a sweet commercial marked001 06-02-2003, 07:44 AM soooo old and been posted sooooo many times :eek: Rufes1 06-02-2003, 08:28 AM havent seen it its mad ay... Thanks for the link! antiguabill 06-02-2003, 08:36 AM it took 606 takes and 3 days with no sleep to get it filmed so they said on fifth gear tv programme. vBulletin®, Copyright ©2009, Jelsoft Enterprises Ltd.
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