When I started to do research on my new Kia, I came across this site that showed me everything I needed to know about how to buy a new car. There are more ways than you could think of that the dealership makes money off of every sale; doc fees, holdbacks, finance charges, and so many more. I went to the site and they sent me free information on how to negotiate with a car dealer, all the ways the car dealer is making money off of me, and how to purchase a new car at invoice price. After reading everything that they sent over to me, I was much more educated on the buying process and wanted to share that with all of you. I printed out the email, brought it to the Kia dealership, and I walked out of there paying less than invoice price. If you are in the market for a new Kia, this is some must read information and it is free. Take a look and please post any other advice you might have to help others about buying a new Kia.